ABOUT LUXE STRATEGIES
Luxe Strategies was founded by me, Blyte Spears, with strategic support from my husband, Dakota. after nearly a decade behind the scenes of service-based businesses, I created Luxe to bring real structure to passionate founders who are ready to grow, but overwhelmed by disorganized systems, unclear processes, or scaling chaos.
We built this company to be the partner we wish existed earlier — the one that helps you operate like a CEO, not just hustle like a freelancer.
Meet the Team
BLYTE SPEARS - Founder & director of operations
dakota SPEARS - architect of Strategic Planning
With a background in foreign policy, national security, and government strategy, I bring a global lens and deep analytical insight to Luxe Strategies. Over the years, I’ve worked across federal agencies, international development programs, and academic institutions — all of which shaped how I think about systems, structure, and sustainable outcomes.
At Luxe, I don’t run the social or lead client calls — that’s not my lane. I operate behind the scenes, focused on offer architecture, operational frameworks, and the strategic systems that support real growth. My role is to identify the friction points most people miss — the bottlenecks, inefficiencies, and structural gaps that quietly hold businesses back.
I’ve supported U.S. policy initiatives through my work with the Department of Justice and beyond. My approach is rooted in research but always tied to real-world application — I don’t build for theory, I build for impact.
More importantly, I’m a husband to blyte and a father to ayla and chicago. The reason we built Luxe the way we did is because we know what it’s like to juggle big vision with real life. My job is to make sure the systems we deliver don’t just look good on paper — they work when life gets messy.
nice to meet you! I’m a mom to two incredible kids, Ayla and Chicago, and wife to my high school crush, Dakota, WHOM YOU’LL MEET NEXT!
Luxe Strategies officially launched in 2023 — but the foundation was laid years before that.
As a long-time Director of Operations and systems strategist, I spent nearly a decade working behind the scenes of growing businesses. From managing teams and building internal workflows to leading client operations and scaling service delivery, I’ve lived inside the challenges most founders face. I’ve seen firsthand what happens when a business has vision but no structure — and what’s possible when it finally does.
As an Enneagram 8 and ISTJ, I’m wired for strategy, clarity, and building systems that actually serve people. I value directness, efficiency, and integrity — and so does Luxe.
And at the heart of it?
I built Luxe for the parents trying to run a business between naps, practices, and meetings. For the creatives who are brilliant at what they do — but stuck in the day-to-day. You deserve your time back, and structure makes that possible.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!